I would say everyone knows that being a vegan is good for you and the planet, but that it not true everyone doesn't know about eating vegan. I met one of these people in a doctor's office, it was the secretary. I was talking and I mentioned that I was vegan and her immediate reaction was," What's vegan?"
More than ever the words Vegan and celebrity and being put together in headlines. People just want to be better. They are the role models society look to for trends and how to live. More and more people are becoming aware of what vegan means.
Ne- Yo the musician - entertainer is reportedly made his 2013 New Year's resolution to want to try to become vegan. People stuck in a certain mindset may not find living a gentler kinder way easy at first after eating like the cruel masses all their life...We will see if Ne-Yo can do it, I know he can if he is serious about being more humane.
Live Science 2013 article about more people resolving to change their diet.